getcanny is creatively led by Martin Narr, an AI Film Creative with a background in high-end commercial film editing. With a strong foundation in editorial storytelling and cinematic craft, the studio focuses on creating emotionally precise brand films at the intersection of film, design, and AI-driven production.

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Depending on the project, getcanny operates as a flexible, high-performance creative unit, collaborating with a carefully curated network of directors, artists, and post-production specialists. This modular approach allows each film to be tailored precisely to the brand, the narrative, and the desired cinematic language.

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At the core of every project is a clear storytelling mindset. Film is treated as a narrative medium, not as a sequence of visually pleasing AI-generated images.

Each production is built on a strong dramaturgical structure, where rhythm, visual language, and sound design work together to create emotional resonance and lasting impact.

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The creative approach combines the sensibility of classical filmmaking with the capabilities of modern AI systems. AI is used as a precision tool — enabling faster iteration, expanded visual exploration, and streamlined production workflows, without compromising control, depth, or aesthetic quality.

The result is refined, cinematic brand films with a strong emotional signature. Films that feel intentional, distinctive, and crafted, designed to elevate brand identity through storytelling rather than spectacle.